British Airways unveils new a website and app as part of its £7bn transformation plan

British Airways unveils new a website and app as part of its £7bn transformation plan

British Airways, has introduced an array of new initiatives to rework the airline, unveiling a £7bn transformation plan at its first ‘In the Skies’ showcase occasion in London. Chairman and CEO Sean Doyle outlined his modernisation plan, committing to delivering a world class buyer expertise, modernising IT, rising delight amongst colleagues and specializing in sustainability, as nicely as driving on-time efficiency.

“We’re on a journey to a better BA for our people and for our customers, underpinned by a transformation programme that will see us invest £7bn over the next two years to revolutionise our business,” Sean Doyle, British Airways’ Chairman and CEO, stated. “We’re going to take delivery of new aircraft, introduce new cabins, elevate our customer care, focus on operational performance and address our environmental impact by reducing our emissions and creating a culture of sustainability. We’re also heavily investing in the development of a new website and app and are laser-focused on transforming our business and fixing any pain points for our customers.” and app 

As part of its funding programme, British Airways has confirmed plans to overtake its digital person expertise with a new website and cellular app providing deeper personalisation. The new browser is already in BETA testing with platforms designed to supply a vary of new providers, together with empowering prospects to self-serve if they want, taking management of and making adjustments to their journeys on-line, moderately than having to name one of the airline’s buyer care centres to change their plans. Initial adjustments will begin to roll out by the top of the 12 months.

WiFi enhancements for purchasers 

With extra prospects trying to stay linked with the world from their seats, from April 3, British Airways Executive Club Members will begin to have the ability to ship messages free of cost on a single gadget utilizing the airline’s WiFi – no matter cabin they’re travelling in. The service might be out there on each WiFi-enabled plane inside two weeks of the rollout date*.

The airline has additionally turn into the primary to supply a WiFi-enabled inflight buyer care resolution to resolve points within the second – even at 35,000ft. Created particularly for British Airways by Microsoft, buyer care groups on the bottom at the moment are in a position to join with cabin crew colleagues throughout greater than 300 flights a day. The performance permits crew to assist clear up any surprising points earlier than a flight lands at one of the airline’s greater than 200 locations.

Operational excellence 

The airline is investing £100m in machine studying, automation and AI throughout its operation, driving enhancements from bookings to baggage dealing with and serving to to revolutionise its operation, pace up departures and reply to disruption. Innovative new instruments are serving to to foretell delays (prompting pre-emptive motion to cut back disruption) and analyse real-time climate, plane capability and buyer connections knowledge to assist groups make higher choices. Since the introduction of the methods, alongside a quantity of new processes and methods of working, the airline has seen enchancment to its on-time departures.   British Airways can also be creating round 350 new roles at Heathrow to enhance buyer expertise at its house and hub airport, and is investing in new gear, such as baggage tugs and towing autos.

The airline can also be investing £750m in its IT infrastructure to maneuver 700 methods and 1000’s of servers to the cloud by early subsequent 12 months.

New lounge design idea 

The airline is proud to announce that it’s set to open one other brand-new lounge, this time in Dubai, which is relocating to a new bigger area at Dubai Airport later this 12 months. This lounge would be the first to function British Airways’ new lounge design idea, adopted by the opening of its Miami lounge in 2025. The new Dubai lounge will substitute the prevailing lounge facility on the airport, providing more room and extra options for purchasers. The airline has additionally introduced lounge refreshes in Lagos and Seattle, these observe latest lounge refurbishments at Heathrow Terminals 5 and 3, as nicely as Edinburgh.

New cabins and seats 

New short-haul seats and cabin interiors will function on the subsequent technology of British Airways’ Airbus A320neo and A321neos, with eight plane set to reach from May this 12 months. The airline is working with the perfect of British suppliers from England, Scotland and Northern Ireland, with the new short-haul Euro Traveller and Club Europe seats reflecting a trendy but traditional British inside. The re-designed cabins may also be fitted with extra-large bins for overhead baggage.

Investment in First  

As the one European service to supply First Class between the UK and US, British Airways is to introduce a brand-new and unique First suite. The airline expects the new seat to make its debut on the finish of 2025 into early 2026 as part of its A380 plane refurbishment.

New Routes 

British Airways’ flights from London to Bangkok and Kuala Lumpur are set to return. The providers will re-start in October and November respectively, additional demonstrating British Airways’ dedication to increasing its community to Asia submit pandemic.

The airline will function every day flights between the Malaysian capital metropolis and London Heathrow on a 787-9 plane, as nicely as three flights a week between the Thai capital and London Gatwick on a 777-200ER.

British Airways can also be returning to Abu Dhabi on April 20, as nicely as welcoming Agadir in Morocco on March 31 and including Izmir in Turkey to its community on May 18.


Taking vital and pressing motion to handle aviation’s impacts is crucial to make the trade rather more sustainable in the long run. Through the BA Better World programme and its dedication to People, Planet, and Responsible Business, British Airways continues to innovate to drive continuous enchancment in its environmental, social, and governance enterprise efficiency and meet its web zero goal by 2050 or sooner.

Last week the airline’s mum or dad firm, International Airlines Group (IAG) introduced its largest SAF buy settlement to this point with e-SAF (power-to-liquid) producer ‘Twelve’, which can provide superior e-SAF constituted of carbon dioxide, water and renewable vitality to assist IAG’s 5 European airways, together with British Airways. The next-generation gas will cut back lifecycle greenhouse fuel emissions by as much as 90% versus typical jet gas. IAG is the primary European airline group to announce an e-SAF deal, and the settlement will allow it to proceed growing its SAF use in the direction of the purpose of 10% by 2030.

Free messaging

The free messaging move will permit British Airways Executive Club members to make use of messaging-type on-line functions, such as WhatsApp, iMessage, Facebook Messenger and Teams Chat – with out pictures, movies or attachments, textual content solely.

*WiFi is accessible on all of the airline’s Gatwick fleet and greater than 80 per cent of British Airways’ Heathrow fleet, rolling out to 100 per cent by the top of 2025.

Free messaging might be out there on all BA linked plane for the complete length of the flight on a single gadget. Executive Club Members will entry by logging into their account. Non-members can enroll on board or earlier than they journey, as a way to use the free Messaging service.

New short-haul seats

Club Europe seats will see the return of the bespoke leather-based tray that sits between the aisle and window seat. All Club Europe seats may also be fitted with USB-A & USB-C energy (60W) backrest-mounted charging ports, whereas the Euro Traveller seats might be fitted with USB-A & USB-C (15W) backrest-mounted charging ports.

New routes

Flights from London Heathrow to Kuala Lumpur (LHR-KUL) are scheduled to function every day from November 10 on a 4-cabin plane with the next configuration: 8 First, 42 Club, 39 World Traveller Plus, and 127 World Traveller.


Kuala Lumpur International Airport (KUL) from London Heathrow (LHR)

All instances are native

Route Flight quantity Departing Arriving Date Days in Operation Aircraft
LHR – KUL BA33 20:45 17:30+1 10/11/24 1,2,3,4,5,6,7 787-9
KUL – LHR BA34 23:20 05:35+1 11/11/24 1,2,3,4,5,6,7 787-9


Return flights from London Heathrow (LHR) to Kuala Lumpur International Airport (KUL) per individual begin at:

  • First £4,000
  • Club World £3,200
  • World Traveller Plus £1,338
  • World Traveller £620

Flights from London Gatwick to Bangkok (LGW-BKK) are scheduled to function 3 times per week from October 28 on a 3-cabin plane with the next configuration: 32 Club, 48 World Traveller Plus, and 252 World Traveller.


Suvarnabhumi Airport (BKK) from London Gatwick (LGW) 

All instances are native

This is a winter solely route

Route Flight quantity Departing Arriving Date Days in Operation Aircraft
LGW – BKK BA2231 21:00 15:55+1 28/10/2024 1,4 and 6 777-200ER
BKK – LGW BA2230 22:55 05:30+1 29/10/2024 2,5 and 7 777-200ER


Return fares from London Gatwick (LGW) to Suvarnabhumi Airport (BKK) per individual begin at:

  • Club World: £3,257
  • World Traveller Plus: £1,297
  • World Traveller: £699

British Airways Holidays extends double Tier Points provide

British Airways Holidays has right now prolonged its double Tier Points provide, (whereby Executive Club Members can earn double Tier Points on flights taken as part of a package deal vacation). This provide is now out there for journey till 30 June 2025. The provide may also be utilized on reflection for any relevant prospects who’ve already booked to journey within the prolonged interval.






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